The Ass Savers brand was born in Gothenburg, Sweden, in 2011 – from a simple but ingenious idea. After a rainy ride home, designer and passionate cyclist Staffan Widell rigged up a piece of cardboard under his saddle to keep himself reasonably dry. The clever solution worked so well that Staffan developed the concept further with friends, posted a short video of it, and launched a web shop within 24 hours. Just six months later, he was able to quit his job to focus fully on the company. Today, Ass Savers is an established brand with more than a million mudguards sold worldwide—known for clever, minimalist splash protection for all types of bikes. Ass Savers—saves your butt!
Ass Savers ASR REGULAR Spritzschutz / featherThe brand Ass Savers was born in 2011 in Gothenburg, Sweden, from a simple yet ingenious idea. After a rainy ride home, designer and passionate cyclist Staffan Widell taped a piece of cardboard under his saddle to arrive at least reasonably dry. The clever solution worked so well that Staffan, together with friends, refined the concept, posted a short video online, and launched a web shop within 24 hours. Just six months later he was able to quit his day job to focus entirely on the company. The name Ass Savers says it all – a cheeky promise to keep your backside clean and dry in wet conditions. Today the brand is established worldwide, with more than a million mudguards sold.
The very first product was the classic snap-on mudguard that wedges between saddle and seat post – a minimalistic strip of plastic that blocks spray without adding bulk or weight. Over time the range grew to include different lengths, widths, and color variants, as well as models tailored specifically for road bikes, mountain bikes, gravel bikes, and children's bikes. Each iteration stays true to the founding principle: maximum protection with minimum material.
Ass Savers products are now available in more than 30 countries across Europe, North America, Asia, and Australia. They are sold through bicycle specialty stores, online retailers, and directly from the company's own web shop. To date, over one million units have been sold worldwide, making Ass Savers one of the most widely recognized mudguard brands in the cycling industry.
Buyers can choose from several models that vary in length, width, color, and mounting style. Some versions are designed for specific wheel sizes or tire widths, while others are universal. There are options for full-coverage protection and ultra-lightweight race-oriented guards. The most popular model, the ASR REGULAR, is available in a range of colors including black, feather, and magic.
On the Radfieber website, three variants of the same model are currently listed:
