The Bontrager brand was founded in the early 1980s by Keith Bontrager, a passionate bicycle tinkerer from California who developed mountain bikes and bicycle parts in his garage, designed to be sturdy, lightweight, and high-performance. His approach and innovative components quickly made Bontrager a household name in cycling. In 1995, the company was acquired by Trek Bicycle Corporation—one of the world’s largest bicycle manufacturers—and Bontrager continued as a premium component and accessory brand. Since then, the brand has benefited from Trek’s development and testing resources, supplying high-quality parts such as tires, wheels, and accessories for both Trek bikes and other bicycles worldwide. Today, Bontrager stands for innovative, performance-oriented, and durable bicycle accessories that appeal to both professional and recreational riders.
Bontrager tires combine high-quality materials, innovative rubber compounds, and well-thought-out tread designs to keep you safe on any terrain—from everyday commuting to gravel adventures and mountain bike trails.
Bontrager GR1 COMP Reifen 40-622 / schwarz
Bontrager GR1 TEAM ISSUE Reifen 35-622 / skinwall
Bontrager GR1 TEAM ISSUE Reifen 35-622 / schwarzThe Bontrager brand was founded in the early 1980s by Keith Bontrager in California. The passionate tinkerer developed the first mountain bike components in a garage, which stood out for their exceptional strength and low weight. The company name simply derives from the founder's surname. Thanks to its innovative products, the brand gained rapid recognition in cycling, until the company was acquired by Trek Bicycle Corporation in 1995. Since then, Bontrager has operated as a premium accessory brand within the Trek group, benefiting from its extensive development and testing resources.
In the beginning, Bontrager mainly produced mountain bike frames and forks tailored to the needs of demanding off-road riders. Over time, the range expanded to include wheels, tires, handlebars, stems and seatposts. Later, helmets, shoes, clothing, water bottles, bike computers and other accessories were added. Today, the brand covers nearly every component and equipment category – from racing to everyday cycling.
Bontrager products are sold worldwide, primarily through Trek's dense dealer network with thousands of specialty stores in North America, Europe, Asia and Australia. They are also available through numerous online retailers such as radfieber.de. The exact number of sales outlets is in the low five-digit range.
For almost every product, different specification variants can be chosen. Tires are available in various widths, rubber compounds and puncture protection levels. Wheels are offered in different rim heights and materials, helmets in multiple sizes and colors. The price range extends from affordable entry-level models to high-end competition components.
