The MATRIX brand at BIKE&CO has been marketed as a private label for bicycle parts and bicycle accessories since 2018. Previously, similar products were offered under the name Taq-33. The transition to MATRIX took place as part of a brand relaunch featuring a new name, logo, and visual identity. Since its introduction, the brand has specialized in functional bicycle accessories and has continuously expanded its product range.
The Matrix brand was launched in 2018 by the German cooperative Bike&Co as an own brand. Previously, similar products were offered under the name Taq-33. The switch to Matrix took place as part of a brand relaunch with a new name, logo and appearance. The name Matrix was chosen to symbolise modernity and quality. Since then, Matrix has stood for high-quality bicycle parts and accessories at affordable prices. The products are distributed through more than 900 Bike&Co specialist dealers across Germany.
The first products included basic bicycle components such as lighting, saddles and locks. Gradually, brakes, racks, bells, handlebars, pumps, headsets and pedals were added. The range was expanded to include care products such as chain spray, silicone spray, brake cleaner and chain oil. Today, Matrix also offers ergonomic grips, stems, seatposts and cranks. The brand covers nearly all areas of bicycle technology, from lighting to drivetrain.
Matrix products are sold exclusively through Bike&Co specialist dealers in Germany. The network comprises more than 900 brick-and-mortar bicycle shops. Online retailers such as radfieber.de that carry Matrix products supplement the distribution. Listing outside the specialist dealer network is not intended.
For lighting, a choice can be made between different brightness levels and power sources. There are battery-powered lights, hub dynamo lights and sets consisting of front and rear lights. For care products, cleaners, lubricants and specialty oils for different areas of use are available. Many components come in several versions for different bike types.
